We forayed first hand into understanding the challenges of farming and especially organic in November 2020. With the challenge of the pandemic not entirely behind. Prem Chavan, a young associate at one of our waste management projects became unemployed during the pandemic and that set us off on the journey.

Prem hails from Marathwda, a region known for the enormous challenges faced by farmers but also a region which is the dal bowl of India. 

So we thought of rehabilitating Prem back in his village in Hingoli District. We helped him start a dal mill, procure dal at better than MSP price (what the agitation has all been about) and then sell the dal to conscientious consumers in our networks in Mumbai who would like to support change through their purchase choices.